Tuesday, April 28, 2015
Tuesday, February 10, 2015
Wednesday, January 21, 2015
Blog Entry 1 - Getting to know fonts
A response to Sarah Hyndman's TED talk and Nick Carson's article for Creative Bloq: 20 fonts every graphic designer should own
Sarah Hyndman's TED talk was pretty interesting. I really liked the idea of linking story and typeface and, in my own experience, definitely agree that each typeface speaks to a certain character, emotion, memory, etc. Law firms get the classic and trustworthy baskerville-eque fonts, Auto repair companies get bold and blocky fonts, etc. etc. These are just a few of the trends I've noticed while working at my current internship. You can definitely tell when fonts are used inappropriately, too. I think that's why fonts like comic sans and papyrus get so much negative attention - they're often misused. I think the biggest thing I learned from the video was how much font choice can create an actual perceived difference in things, such as with the jellybean experiment Hyndman talked about. To be able to change the way people perceive the same thing is quite powerful and goes to show exactly how important font selection is.
The 20 fonts article was pretty fun to read as well. Many of the fonts I know and use, while I learned about some cool new ones as well. I liked how the list was organized by the type of font. Mrs Eaves was a nice serif font I didn't know of before - and I like the way it looks and feels: very clean, proper, elegant, and modern. Lots of space. I actually didn't know most of the sans serif or slab serif fonts other than Franklin Gothic and Rockwell (both of which I feel are very worn and don't really stand out in most situations). So seeing some new sans serif fonts was cool. I liked ARS Maquette of the sans serifs best because it seems pretty normal but not something used all the time like Helvetica. I really liked Kondolar and Black Sabbath and will definitely have to check them out more. Kondolar looks pretty flexible and might be nice as a Rockwell alternative. It's big and bold, can be in your face but not too aggressive and modern. I think it'd work at smaller sizes as well. Black Sabbath I really like the geometry in the forms and think it'd be cool in a really big and modern kind of poster design. It'd be fun contrasting it with a thin and light sans serif font.
Sarah Hyndman's TED talk was pretty interesting. I really liked the idea of linking story and typeface and, in my own experience, definitely agree that each typeface speaks to a certain character, emotion, memory, etc. Law firms get the classic and trustworthy baskerville-eque fonts, Auto repair companies get bold and blocky fonts, etc. etc. These are just a few of the trends I've noticed while working at my current internship. You can definitely tell when fonts are used inappropriately, too. I think that's why fonts like comic sans and papyrus get so much negative attention - they're often misused. I think the biggest thing I learned from the video was how much font choice can create an actual perceived difference in things, such as with the jellybean experiment Hyndman talked about. To be able to change the way people perceive the same thing is quite powerful and goes to show exactly how important font selection is.
The 20 fonts article was pretty fun to read as well. Many of the fonts I know and use, while I learned about some cool new ones as well. I liked how the list was organized by the type of font. Mrs Eaves was a nice serif font I didn't know of before - and I like the way it looks and feels: very clean, proper, elegant, and modern. Lots of space. I actually didn't know most of the sans serif or slab serif fonts other than Franklin Gothic and Rockwell (both of which I feel are very worn and don't really stand out in most situations). So seeing some new sans serif fonts was cool. I liked ARS Maquette of the sans serifs best because it seems pretty normal but not something used all the time like Helvetica. I really liked Kondolar and Black Sabbath and will definitely have to check them out more. Kondolar looks pretty flexible and might be nice as a Rockwell alternative. It's big and bold, can be in your face but not too aggressive and modern. I think it'd work at smaller sizes as well. Black Sabbath I really like the geometry in the forms and think it'd be cool in a really big and modern kind of poster design. It'd be fun contrasting it with a thin and light sans serif font.
Tuesday, January 6, 2015
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